Deposit approvedAny amount · first of the day
Journeys & live segmentsMeet the player
Meet the player
in the moment.
A first deposit. A return after time away. A new level. Turn the signals your players send into a journey that responds.
A PLAYER MOMENT. A CONNECTED RESPONSE.Sample
Split70 / 30 · control group held
Send e-mailWelcome back · one per policy
Send pushOnly if the e-mail went unread
Add points250 · to the loyalty balance
Three ways to moveYour strategy.
Your strategy.
The right kind of campaign.
Reach one player at the right moment, a whole audience at once, or keep a recurring programme running.
Lifecycle
Build a journey around each player. Wait for events, branch on behaviour and continue from where they left off.
Broadcast
Reach a selected audience at a chosen moment, with the same segments and contact policy.
Loops
Run recurring rules and programmes without rebuilding a new campaign for every cycle.
Your journey, built in OrbitSample
The audience is aliveFrom player signals
From player signals
to relevant segments.
Combine behaviour, profile state and imported audiences. Recompute on your cadence so your campaigns use a current view.
- 01
Start with what you know
Read profile state, value, preferred product and channel consent.
- 02
Add what they do
Use events and a time window to define the behaviours that matter.
- 03
Choose how they enter
Once, every time, once per open journey, or stop and start. Set entry behaviour per campaign.
- 04
Know when to stop
Define stop and conversion rules. Use control groups to compare campaign outcomes.
Put your retention ideas in motionYour players.
Your players.
Your next move.
Explore the journeys, player experiences and rewards you could build with Orbit.